BEST
(PC
Applications):
• Corel 12 or earlier with text converted to curves (or fonts
supplied for PC only)
• Adobe Illustrator 7.0 or earlier with text converted to
curves
• EPS files, are ideal. Please ensure that all fonts have
been converted to outlines
Please Note - depending upon the application, jpeg files may be
very acceptable. Especially if for printing pictures or logos.
The better the resolution, the better the end result.
Remember - jpegs are usually a "square" image and if
used in a design, may cause problems due to the "square"
image.
Digital pictures are always better than scanned images for pictures.
Web page logons or icons are designed for the computer screen
and not for print and are generally too low in resolution to be
usable.
ACCEPTABLE
(PC Applications):
• PDF files are acceptable but may not be editable
• PMT (or high resolution black & white laser output):
If the logo contains strictly solid elements and no halftones
(levels of grey) then supplying a PMT is fine. However, if halftones
are present then supplying a PMT may necessitate the recreation
of your logo (the reason: halftones do not scan well)
• TIFF, PICT, BMP and EPS bitmaps are acceptable only if
the image is black and white (no halftones) and the resolution
is ideal (actual imprint size x 600dpi)
Non-graphic
Applications:
• Microsoft Word, Corel WordPerfect and applications like
Excel and Powerpoint are not graphic applications and cannot be
used to generate artwork. Typically, a user will import a graphic
into one of the above applications. It is the imported graphic
file that is required and not the application file.
Web
specific bitmaps:
• web image formats like GIF, JPEG and PNG are designed for
the computer screen and not for print and are generally too low
in resolution to be usable.
Photocopies
and Stationary:
• Generally speaking, providing a fax, photocopy, letterhead
or business card will more than likely involve the recreation
of your logo to meet graphic standards. Depending on the complexity
of the logo, this may or may not require a substantial amount
of work.
